PATRICIA ANN BANKS

Associate Professor of Sociology, Mount Holyoke College

COURSES

On Leave 2018-2019

Selected Past Courses

  • The Business of Culture: Marketing and Selling Symbolic Goods (Mount Holyoke College)
  • Art and Society (Mount Holyoke College)
  • Black Cultural Production and Consumption (Mount Holyoke College)
  • Class in the Black Community (Mount Holyoke College)
  • Foodies: Taste and Culture in a Global Society (Mount Holyoke College)
  • Introduction to Qualitative Research and Data Analysis (Mount Holyoke College)
  • Introduction to Sociology (Mount Holyoke College)
  • Race in America  (Mount Holyoke College)

Selected Past Independent Studies

  • The Market for Art by Contemporary African Artists: Artist Histories (Independent Study, Mount Holyoke College)
  • Fashion, Business, and Society (Independent Study, Mount Holyoke College)
  • Social Entrepreneurship at Mount Holyoke College (Independent Study, Mount Holyoke College)
  • African Immigrants and Assimilation in the United States (Independent Study, Mount Holyoke College)

  SOCI-316-01:   The Business of Culture: Marketing and Selling Symbolic Goods   This course investigates the creative economy through a sociological lens. Through case studies of various creative industries, as well as examination of the creative sector as a whole, we will examine how the cultural economy influences, and is influenced by, social phenomena. We will explore issues such as how value is produced in the field of fashion modeling, how music and other creative industries drive urban economies, how local crafts enter global markets, and how e-commerce influences the publishing industry.

SOCI-316-01: The Business of Culture: Marketing and Selling Symbolic Goods

This course investigates the creative economy through a sociological lens. Through case studies of various creative industries, as well as examination of the creative sector as a whole, we will examine how the cultural economy influences, and is influenced by, social phenomena. We will explore issues such as how value is produced in the field of fashion modeling, how music and other creative industries drive urban economies, how local crafts enter global markets, and how e-commerce influences the publishing industry.

* Students at the Five Colleges are eligible to enroll in courses (Mount Holyoke College, Amherst College, Smith College, Hampshire College, and the University of Massachusetts, Amherst).